Packaging can play a big role in enhancing consumer brand loyalty. Studies have shown that pet food packaging and human food packaging follow the same trend in some respects. When consumers choose a brand of pet food or pet supplies products, they will pay great attention to brand differences, brand promotion and convenience.
1. The status of pet food packaging
At present, most pet foods on the Chinese market are packaged in aluminum cans and bags, and the packaging form is relatively simple. However, pet foods in other countries in the world use aluminum and steel cans, aluminum foil trays, composite film flexible packaging, paper bags, cardboard boxes, multi-layer fiber composite containers, and disposable convenient packaging. Bright and colorful.
Second, the development trend of pet food packaging
1. Pet food packaging type, packaging materials, etc. should strive for innovation, and the shelf display effect should strive to be prominent
Packaging can play a big role in enhancing consumer brand loyalty. Studies have shown that pet food packaging and human food packaging follow the same trend in some respects. When consumers choose a brand of pet food or pet supplies products, they will pay great attention to brand differences, brand promotion and convenience. Therefore, pet food packaging with innovative shelf display, bag type, packaging materials, etc. will be more popular.
2. Pet food packaging should convey more safety information
In March 2007, pets died in the United States from eating foods containing toxic substances, and several pet food manufacturers involved had to bear huge losses of recalled products. The final investigation showed that the incident was caused by the presence of higher concentrations of melamine in the wheat bran supplement used in pet food. After this incident, people paid more and more attention to the safety of pet food. In addition to using advanced technologies (such as testing technology) to ensure product safety during production and packaging, pet food manufacturers should also convey "safe" information on the product packaging, which includes some necessary Packaging label text description and the design of the entire package. There are some unofficial survey data showing that those pet foods that can convey "safe" information from the appearance of the product are more acceptable to consumers.
3. Pet food packaging big bag packaging, resealable packaging will become mainstream
According to the unit price, large-capacity pet food is obviously cheaper. At the same time, in order to ensure the freshness of the product, most pet food packaging adopts a resealable method, and this will also become a pet bag packaging in the future The mainstream packaging form on the market.